The price advantage workbook step-by-step questions and exercises to help you master The price advantage

Cover of: The price advantage workbook |

Published by Wiley in Hoboken, N.J .

Written in English

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Subjects:

  • Pricing -- Problems, exercises, etc.

Edition Notes

Book details

StatementMichael V. Marn ... [et al.].
GenreProblems, exercises, etc.
SeriesWiley finance, Wiley finance series.
ContributionsMarn, Michael V., Marn, Michael V.
Classifications
LC ClassificationsHF5416.5 .P725 2005
The Physical Object
Paginationix, 114 p. ;
Number of Pages114
ID Numbers
Open LibraryOL3433743M
ISBN 100471466700
LC Control Number2005273368
OCLC/WorldCa57183858

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Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and /5(3). "The Price Advantage is very straightforward and direct, with concise and easily applied coverage of each and every topic." ―David J.

Reibstein, Marketing Professor, The Wharton School. The Second Edition of The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing Cited by: John Wiley & Sons, | Walter Baker, Michael Marn, and Craig Zawada.

The second edition of The Price Advantage, written by three experts at McKinsey, is based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in new pricing book is designed to be a comprehensive guide for managers through the maze of pricing issues with an.

This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues.

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A maximum price means firms are not allowed to set prices above a certain level. The aim is to reduce prices below the market equilibrium price. Advantages of maximum prices.

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[Michael V Marn;] About the ONE: R 1: R 2: The Three Levels of Price R 3: R 4: Product/Market R 5: Industry R 6: New Product. The Price Advantage by three preeminent experts at McKinsey Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues.

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